Privacy Statement

Privacy Policy

This data protection declaration explains to you the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the associated websites, functions and contents as well as external online presences, e.g. our social media profile (hereinafter jointly referred to as "online offer"). With regard to the terms used, such as "processing" or "responsible person", we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Terms used

Personal data: Any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more special features that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
Processing: Any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data. The term goes a long way and covers practically every handling of data.
Pseudonymisation: The processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
Profiling: Any automated processing of personal data consisting in the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the work performance, economic situation, health, personal preferences, interests, reliability, behaviour, location or relocation of that natural person.
Controller or controller responsible for the processing: The natural or legal person, authority, institution or other body that alone or together with others decides on the purposes and means of processing personal data.
Processor: A natural or legal person, authority, institution or other body processing personal data on behalf of the controller.
Third party: A natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

Controller

Caballo Horsemarket

Nadine Hübner
Hauptstraße 23
D - 96242 Sonnefeld

Email: (A mail address is hidden due to spam protection. Please enable JavaScript in your browser and reload this page in order to see the address.)
Phone: +49-175-206 30 42

Types of data processed

Inventory data (for example names, addresses)
Contact information (e.g. email, phone numbers)
Content data (e.g. text entries, photographs, videos)
Usage data (e.g. visited websites, interest in content, access times)
Meta and communication data (e.g. device information, IP addresses)

Categories of persons concerned

Visitors and users of the online offer (hereinafter we refer to the persons concerned as "users" in summary).

Purpose of processing

Possibility to provide the online offer, its functions and contents.
Ability to reply to contact requests and communicate with users and customers.
Security measures.
Reach measurement/Marketing

Substantial legal bases

We will inform you of the legal basis of our data processing in accordance with Art. 13 GDPR. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consents is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and performance of contractual measures as well as for answering inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) GDPR serves as the legal basis.

Safety measures

We shall take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of the processing and the different likelihood and severity of the risk to the rights and freedoms of natural persons, in accordance with Article 32 GDPR.

Such measures shall in particular include ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transmission, security of availability and its separation. Furthermore, we have established procedures to ensure the exercise of rights of data subjects, deletion of data and reaction to endangerment of data. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly presettings (Art. 25 GDPR).

Collaboration with processors and third parties

If we disclose data to other persons and companies (processors or third parties) within the scope of our processing, transmit it to them or otherwise grant them access to the data, this shall only take place on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as to payment service providers, is required pursuant to Art. 6 Para. 1 lit. b GDPR for contract fulfilment), if you have consented, if this is provided for by a legal obligation or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties with the processing of data on the basis of a so-called "Data Procesing Agreement", this is done on the basis of Art. 28 GDPR.

Transmissions to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if we do so in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only take place if it is necessary to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or leave the data in a third country only if the special requirements of Art. 44 ff. Process GDPR. This means, for example, processing is carried out on the basis of special guarantees, such as the officially recognised determination of a data protection level corresponding to the EU (e.g. for the USA by the "Privacy Shield") or compliance with officially recognised special contractual obligations (so-called "standard contractual clauses").

Rights of the affected persons

You have the right to request confirmation as to whether the data concerned are being processed and to request information about these data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

They have correspondingly. In accordance with Article 16 of the DSBER, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.

In accordance with Art. 17 GDPR, you have the right to demand that relevant data be deleted immediately or, alternatively, to demand a restriction on the processing of the data in accordance with Art. 18 GDPR.

You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 GDPR and to request its transmission to other persons responsible.

In accordance with Art. 77 GDPR, they also have the right to file a complaint with the competent supervisory authority.

Right of revocation

You have the right to revoke consents granted in accordance with Art. 7 para. 3 GDPR with effect for the future.

Right of appeal

You may at any time object to the future processing of the data concerning you in accordance with Art. 21 GDPR. The objection may be lodged in particular against processing for direct marketing purposes.

Deletion of data

The data processed by us will be deleted or its processing restricted in accordance with Articles 17 and 18 GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory storage obligations. If the data are not deleted because they are necessary for other and legally permissible purposes, their processing is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

According to legal requirements in Germany, the storage is carried out in particular for 10 years in accordance with §§ 147 para. 1 AO, 257 para. 1 no. 1 and 4, para. 4 HGB (books, records, management reports, accounting documents, trading books, documents relevant for taxation, etc.) and 6 years in accordance with § 257 para. 1 no. 2 and 3, para. 4 HGB (commercial letters).

Collection of general data and information

The website of Caballo Horsemarket collects a series of general data and information each time a person or an automated system accesses the website. This general data and information is stored in the log files of the server, but not longer than 7 days. We may record the types and versions of browsers used, the operating system used by the accessing system, the website from which an accessing system accesses our website (so-called referrer), the subwebsites which are accessed via an accessing system on our website, the date and time of access to the website, the IP address and other similar data and information which serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information Caballo Horsemarket does not draw any conclusions about the person concerned. Rather, this information is required to correctly deliver the contents of our website, to optimize the contents of our website as well as the advertising for it, to ensure the permanent functionality of our information technology systems and the technology of our website and to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by Caballo Horsemarket both statistically and with the aim of increasing data protection and data security in our company in order ultimately to ensure an optimum level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a person concerned.

Use of Cookies

"Cookies" are small files that are stored on users' computers. Different data can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his or her visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the content of a shopping basket in an online shop or a login status can be stored. Cookies are referred to as "permanent" or "persistent" and remain stored even after the browser is closed. For example, the login status can be saved when users visit it after several days. Likewise, the interests of users used for range measurement or marketing purposes may be stored in such a cookie. Third-party cookies" are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only its cookies, they are referred to as "first-party cookies").

We may use temporary and permanent cookies and clarify this within the framework of our data protection declaration.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer can be used.

Links to other websites

We occasionally refer to third party websites. Although we select these websites carefully, we cannot assume any guarantee and liability for the correctness or completeness of the contents and data security of third-party websites. This data protection declaration also does not apply to linked third-party websites.

Business-related processing

Additionally we process

Contract data (e.g. contract object, term, customer category)
payment data (e.g. bank details, payment history)

from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Agency services

We process the data of our customers, clients and prospective customers (uniformly designated as "customers") in accordance with Art. 6 Para. 1 lit. b. GDPR to provide our contractual or pre-contractual services to them. The data processed here, the type, scope and purpose and the necessity of their processing are determined by the underlying order. This basically includes inventory and master data of the customers (name, address, etc.), as well as the contact data (e-mail address, telephone, etc.), the contract data (content of the order, fees, terms, information on the brokered companies / persons / horses / services) and payment data (commissions, payment history, etc.). Furthermore, we can process the information on the characteristics and circumstances of persons or items belonging to them if this is part of the subject of our order. These can be, for example, information on personal living conditions, mobile or immovable property.
Within the scope of our assignment, it may also be necessary for us to process special categories of data pursuant to Art. 9 Para. 1 GDPR, in particular information on a person's health. In accordance with Art. 6 para. 1 lit. a., Art. 7, Art. 9 para. 2 lit. a GDPR, we obtain the express consent of the customer for this, if necessary.
To the extent required by law or for the fulfilment of the contract, we disclose or transmit the customer's data within the scope of coverage requests, conclusion and processing of contracts to providers of the companies, persons, horses, services, technical service providers, other service providers, such as cooperating associations, financial service providers, credit institutions and investment companies as well as social insurance carriers, tax authorities, tax consultants, legal advisors, auditors, insurance ombudsmen and the Federal Financial Supervisory Authority (BaFin). Furthermore, we can commission subcontractors, such as sub-brokers. We obtain consent from customers if this is required for disclosure/transmission (which may be the case, for example, in the case of special categories of data pursuant to Art. 9 GDPR).
The data will be deleted after the expiry of statutory warranty and comparable obligations, whereby the necessity of storing the data is checked every three years; in all other respects, the statutory storage obligations apply.
In the case of statutory archiving obligations, deletion shall take place after their expiry. Under German law in particular, brokerage contracts for 5 years as well as generally 6 years for documents relevant under commercial law and 10 years for documents relevant under tax law are subject to retention.

Provision of contractual services

We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6 (1) lit b. DSGVO. The entries marked as obligatory in online forms are required for the conclusion of the contract.

When using our online services, we store the IP address and the time of the respective user action. The data is stored on the basis of our legitimate interests as well as the user's protection against misuse and other unauthorized use. A passing on of this data to third parties does not take place in principle, unless it is necessary for the pursuit of our claims or there is a legal obligation according to Art. 6 Abs. 1 lit. c DSGVO.

We process usage data (e.g., the visited websites of our online offer, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile in order to show the user e.g. product information based on their previously used services.

The data will be deleted after the expiry of statutory warranty and comparable obligations; the necessity of storing the data will be reviewed every three years; in the case of statutory archiving obligations, the data will be deleted after their expiry. Information in the possible customer account remain up to its deletion.

External payment service providers

We use the external payment service provider Paypal, through whose platforms the users and we can make payment transactions. You can find Paypal's privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Within the scope of the fulfilment of contracts, we appoint the payment service provider on the basis of Art. 6 para. 1 lit. b. DSGVO. Furthermore, we employ external payment service providers on the basis of our legitimate interests in accordance with Art. 6 para. 1 lit. b. DSGVO to provide our users with effective and secure payment options.

The data processed by the payment service providers includes inventory data such as name and address, bank data such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, totals and recipient information. This information is required to execute the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card related information, but only information with confirmation or negative information about the payment. The data may be transferred by the payment service providers to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. For this we refer to the terms and conditions and data protection information of the payment service providers.

For payment transactions, the terms and conditions and the data protection information of the respective payment service providers, which can be accessed within the respective websites or transaction applications, apply. We refer to these also for the purpose of further information and assertion of rights of revocation, information and other interested parties.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks as well as the organization of our company, financial accounting and compliance with legal obligations, such as archiving. We process the same data that we process in the course of providing our contractual services. The processing bases are Art. 6 para. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f. DSGVO. Customers, prospects, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in the administration, financial accounting, office organization, archiving of data, thus tasks which serve the maintenance of our business activities, perception of our tasks and provision of our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to the tax authorities, consultants, such as tax consultants or auditors, as well as other fee offices and payment service providers.

Furthermore, we store information on suppliers, event organisers and other business partners on the basis of our business interests, e.g. for the purpose of making contact at a later date. We store this data, which is mainly company-related, permanently.

Contacting

When contacting us (e.g. via contact form, e-mail, telephone or social media), the user's details are processed for processing the contact request and its processing in accordance with Art. 6 Para. 1 lit. b) DSGVO. User information can be stored in a customer relationship management system ("CRM system") or comparable request organization.

We delete the requests if they are no longer necessary. We review this requirement every two years; the statutory archiving obligations also apply.

h2>Registration function

Users can create a user account. Within the scope of registration, the required mandatory data are communicated to the users and processed on the basis of Art. 6 para. 1 letter b DSGVO for the purpose of providing the user account. The processed data includes in particular login information (name, password and an e-mail address) as well as personal data required for accounting and legal purposes (e.g. title, name and address). The data entered during registration will be used for the purpose of using the user account and its purpose.

When registering, a user name (or user pseudonym) must be chosen. The username is publicly visible.
Users may be notified by e-mail of information relevant to their user account, such as technical changes. If users have cancelled their user account, their data will be deleted with regard to the user account, subject to a statutory retention obligation. It is up to the users to save their data before the end of the contract if they have given notice of termination. We are entitled to irretrievably delete all user data stored during the term of the contract.

As part of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The data is stored on the basis of our legitimate interests as well as the user's protection against misuse and other unauthorized use. A passing on of this data to third parties does not take place in principle, unless it is necessary to pursue our claims or there is a legal obligation in accordance with Art. 6 para. 1 lit. c DSGVO. The IP addresses are anonymized or deleted after 7 days at the latest.

User profile

A registered user automatically has a public user profile. On the basis of Art. 6 para. 1 letter b GDPR for the purpose of providing a public user profile, additional data is collected, processed and stored if the user decides to make that information public. The processed data includes in particular a display name, public contact data (name, address, telephone numbers etc.), a profile picture and an imprint.

Sales and wanted ads

A registered user can place public ads (e.g. horse sales ads or wanted horse ads). The user can give various information about the horse to be searched for or sold. Pictures and videos can also be added to the display. This data are processed and stored by Daballo Horsemarket and used for the purposes of publication of the advertisement on the basis of Art. 6 para. 1 lit. b GDPR.

Akismet Anti-Spam Check

Our website uses the "Akismet" service offered by Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. The use is based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f) DSGVO. This service distinguishes the input of real people from unwanted, automated input (spam). Entries are sent to a server in the USA, where they are analyzed and stored for four days for comparison purposes according to the provider. If an input has been classified as spam, the data is stored after this time. This information includes the name entered, the e-mail address, the IP address, the referrer, information on the browser used and the computer system, the time of entry and the text entry itself (e.g. description field in a horse ad or comment field in a contact request).

Further information on Akismet's collection and use of data can be found in Automattic's privacy policy: https://automattic.com/privacy/.

Translation by Microsoft Bing Translator

We use, based on our legitimate interests (i.e. interest in providing our online services in different languages within the meaning of Art. 6 para. 1 letter f. DSGVO), a translation service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK).

Missing text entries by users in certain languages are automatically added via the service. For example, the description text of a horse advertisement is automatically translated into English if the user only specifies the German version. Titles and free text fields of horse sales advertisements and horse requests are automatically translated.

Coverage measurement with Matomo

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 letter f. DSGVO) on Coverage measurement our Matomo service processes the following data: the browser type and version you use, the operating system you use, your country of origin, date and time of the server request, the number of visits, your time spent on the website and the external links you click. The IP address of the users is anonymized before it is stored. Our Matomo service is hosted by ourself.

Matomo uses cookies which are stored on the user's computer and which enable an analysis of the use of our online offer by the user. Pseudonymous user profiles can be created from the processed data. The cookies are stored for one week. The information generated by the cookie about your use of this website is only stored on our server and not passed on to third parties.

Users can object to the anonymized data collection by the Matomo program at any time with effect for the future by clicking on the link below. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo no longer collects any session data. If users delete their cookies, however, this means that the opt-out cookie is also deleted and must therefore be activated again by the users.

The logs containing user data will be deleted after 6 months at the latest.

Use of Google Services Maps and YouTube

On the basis of our legitimate interests (i.e. interest in the optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) the map service Google Maps as well as the video service YouTube within our online offer. The user loads the maps and videos directly from the provider's servers and transmits his IP address to Google. Google also uses cookies and is therefore technically able to identify the user.

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI).

For data protection reasons, we have integrated the Google Maps map service into our website in such a way that the user must first activate the map in order to start data transfer to Google's servers.

For data protection reasons, we have integrated the video service YouTube into our website in such a way that the user must first select the video, which is marked as YouTube video, in order to start a data transfer to the Google servers.

For further information on data use by Google, setting and objection options, please refer to Google's data protection policy (https://policies.google.com/technologies/ads).

Hosting

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating this online offering.

We or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta- and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer according to Art. 6 Para. 1 lit. f DSGVO in conjunction with. Art. 28 DSGVO (conclusion of order processing contract).

Changes in this declaration

If we introduce new products or services, change Internet procedures or if Internet and EDP security technology develops further, the data protection declaration must be updated. We therefore reserve the right to amend or supplement the declaration as required. We will publish the changes here. You should therefore visit this website regularly to find out about the current status of the data protection declaration.

Last updated: May 24, 2018